Superhuman
Superhuman rebrand
Superhuman
Superhuman rebrand
Superhuman
Superhuman rebrand
Superhuman
Superhuman rebrand
Superhuman rebrand
Superhuman rebrand
Superhuman rebrand
Superhuman rebrand
Problem
As the first and only brand designer at Superhuman, I established the Superhuman brand from the ground up by defining its identity, developing brand guidelines, and implementing the new brand across all channels. I engaged stakeholders to reassess our previous perspectives on Superhuman and crafted a brand that resonated with our growing target audience.
Role
Brand strategy lead, creative director, design lead
Industry
Email software
Problem
As the first and only brand designer at Superhuman, I established the Superhuman brand from the ground up by defining its identity, developing brand guidelines, and implementing the new brand across all channels. I engaged stakeholders to reassess our previous perspectives on Superhuman and crafted a brand that resonated with our growing target audience.
Role
Brand strategy lead, creative director, design lead
Industry
Email software
Problem
As the first and only brand designer at Superhuman, I established the Superhuman brand from the ground up by defining its identity, developing brand guidelines, and implementing the new brand across all channels. I engaged stakeholders to reassess our previous perspectives on Superhuman and crafted a brand that resonated with our growing target audience.
Role
Brand strategy lead, creative director, design lead
Industry
Email software
Problem
As the first and only brand designer at Superhuman, I established the Superhuman brand from the ground up by defining its identity, developing brand guidelines, and implementing the new brand across all channels. I engaged stakeholders to reassess our previous perspectives on Superhuman and crafted a brand that resonated with our growing target audience.
Role
Brand strategy lead, creative director, design lead
Industry
Email software
Defining the brand
Led a workshop with key stakeholders to evaluate our old brand ideas, discuss what worked and what didn't, and gather input on our brand direction. The result? New and improved brand attributes!
Remarkable
Avant-garde
Powerful
Delightful
Defining the brand
Led a workshop with key stakeholders to evaluate our old brand ideas, discuss what worked and what didn't, and gather input on our brand direction. The result? New and improved brand attributes!
Remarkable
Avant-garde
Powerful
Delightful
Defining the brand
Led a workshop with key stakeholders to evaluate our old brand ideas, discuss what worked and what didn't, and gather input on our brand direction. The result? New and improved brand attributes!
Remarkable
Avant-garde
Powerful
Delightful
Defining the brand
Led a workshop with key stakeholders to evaluate our old brand ideas, discuss what worked and what didn't, and gather input on our brand direction. The result? New and improved brand attributes!
Remarkable
Avant-garde
Powerful
Delightful
Brand moodboard
I gathered inspiration and connected each brand attribute to a visual element that authentically represents Superhuman as a brand.
Brand moodboard
I gathered inspiration and connected each brand attribute to a visual element that authentically represents Superhuman as a brand.
Brand moodboard
I gathered inspiration and connected each brand attribute to a visual element that authentically represents Superhuman as a brand.
Brand moodboard
I gathered inspiration and connected each brand attribute to a visual element that authentically represents Superhuman as a brand.
Brand guidelines
Using the moodboard as a guide, I explored and created unique visual elements. These were then organized into clear brand guidelines with instructions on how to use each element effectively.
Brand guidelines
Using the moodboard as a guide, I explored and created unique visual elements. These were then organized into clear brand guidelines with instructions on how to use each element effectively.
Brand guidelines
Using the moodboard as a guide, I explored and created unique visual elements. These were then organized into clear brand guidelines with instructions on how to use each element effectively.
Brand guidelines
Using the moodboard as a guide, I explored and created unique visual elements. These were then organized into clear brand guidelines with instructions on how to use each element effectively.
Custom Superhuman Emojis
Our customer-facing teams often used emojis to add a touch of joy to customer interactions. Integrating emojis into our brand was a natural step, aiming for an authentic Superhuman feel. I collaborated with Bonnie Kate Wolf to bring the Superhuman emoji vision to life. Through a feedback loop, we fine-tuned the emojis based on my creative direction, ensuring they genuinely embodied the essence of Superhuman.
Custom Superhuman Emojis
Our customer-facing teams often used emojis to add a touch of joy to customer interactions. Integrating emojis into our brand was a natural step, aiming for an authentic Superhuman feel. I collaborated with Bonnie Kate Wolf to bring the Superhuman emoji vision to life. Through a feedback loop, we fine-tuned the emojis based on my creative direction, ensuring they genuinely embodied the essence of Superhuman.
Custom Superhuman Emojis
Our customer-facing teams often used emojis to add a touch of joy to customer interactions. Integrating emojis into our brand was a natural step, aiming for an authentic Superhuman feel. I collaborated with Bonnie Kate Wolf to bring the Superhuman emoji vision to life. Through a feedback loop, we fine-tuned the emojis based on my creative direction, ensuring they genuinely embodied the essence of Superhuman.
Custom Superhuman Emojis
Our customer-facing teams often used emojis to add a touch of joy to customer interactions. Integrating emojis into our brand was a natural step, aiming for an authentic Superhuman feel. I collaborated with Bonnie Kate Wolf to bring the Superhuman emoji vision to life. Through a feedback loop, we fine-tuned the emojis based on my creative direction, ensuring they genuinely embodied the essence of Superhuman.
Product visuals
Crafted as visual storytellers for our features, the product abstractions aim to maintain a clear connection with our product design. There's room for a touch of exaggeration to effectively communicate the feature's goals and enhance visual engagement. In achieving this, I employ strategic layering of white gradients and blurs, resulting in a sophisticated glass effect. Beyond aesthetics, this technique adds a level of refinement to our product visuals.
Product visuals
Crafted as visual storytellers for our features, the product abstractions aim to maintain a clear connection with our product design. There's room for a touch of exaggeration to effectively communicate the feature's goals and enhance visual engagement. In achieving this, I employ strategic layering of white gradients and blurs, resulting in a sophisticated glass effect. Beyond aesthetics, this technique adds a level of refinement to our product visuals.
Product visuals
Crafted as visual storytellers for our features, the product abstractions aim to maintain a clear connection with our product design. There's room for a touch of exaggeration to effectively communicate the feature's goals and enhance visual engagement. In achieving this, I employ strategic layering of white gradients and blurs, resulting in a sophisticated glass effect. Beyond aesthetics, this technique adds a level of refinement to our product visuals.
Product visuals
Crafted as visual storytellers for our features, the product abstractions aim to maintain a clear connection with our product design. There's room for a touch of exaggeration to effectively communicate the feature's goals and enhance visual engagement. In achieving this, I employ strategic layering of white gradients and blurs, resulting in a sophisticated glass effect. Beyond aesthetics, this technique adds a level of refinement to our product visuals.
Partners
Emoji Designer
Bonnie Kate Wolf
Partners
Emoji Designer
Bonnie Kate Wolf
Partners
Emoji Designer
Bonnie Kate Wolf
Partners
Emoji Designer
Bonnie Kate Wolf
Superhuman rebrand
Superhuman rebrand
Superhuman rebrand
Superhuman rebrand