Helping founders turn deeply personal ideas into brands people believe in is the most meaningful work I've ever done. As someone who spent the majority of my career building other people's dreams and burning out from it, I've felt firsthand how empowering and energizing building my own can be. I've loved building out Delightful alongside my other passion, Wellby. I get you because I am you.

I've been designing brands for over a decade. At agencies, in-house at startups, including a brand I built single-handedly at a 100-person company that led to an acquisition.

Clients tell me they love my process, their involvement, and how well I understand their vision. I deliver the strategic branding many founders assume is out of reach, at a price that makes sense for bootstrapped businesses.

Outside of work, you can find me spending time with my husband, baby boy, and cat. I'm obsessed with all things better-for-you food and non-toxic living. I'm designing my dream home, one room at a time, and often enjoying a grass-fed organic burger with homemade fries in my beautiful garden.