Concept Work
Product Photography
Concept Work
Product Photography
Concept Work
Product Photography
Concept Work
Product Photography
Problem
As a creative individual, I consistently found myself captivated by the intricate packaging adorning the shelves of Whole Foods and the visually striking consumer packaged goods (CPG) brands. This fascination inspired me to venture into the realm of product photography. My goal was to conduct three product shoots featuring conceptual brands centered around candles, syrups, and seltzer.
Role
Creative direction, styling, photography
Problem
As a creative individual, I consistently found myself captivated by the intricate packaging adorning the shelves of Whole Foods and the visually striking consumer packaged goods (CPG) brands. This fascination inspired me to venture into the realm of product photography. My goal was to conduct three product shoots featuring conceptual brands centered around candles, syrups, and seltzer.
Role
Creative direction, styling, photography
Problem
As a creative individual, I consistently found myself captivated by the intricate packaging adorning the shelves of Whole Foods and the visually striking consumer packaged goods (CPG) brands. This fascination inspired me to venture into the realm of product photography. My goal was to conduct three product shoots featuring conceptual brands centered around candles, syrups, and seltzer.
Role
Creative direction, styling, photography
Problem
As a creative individual, I consistently found myself captivated by the intricate packaging adorning the shelves of Whole Foods and the visually striking consumer packaged goods (CPG) brands. This fascination inspired me to venture into the realm of product photography. My goal was to conduct three product shoots featuring conceptual brands centered around candles, syrups, and seltzer.
Role
Creative direction, styling, photography
Moodboards
I applied moodboards to define the visual style and atmosphere for the product photography. These visual guides played a key role in shaping the overall look and feel, aiding in the thoughtful selection of props that harmonized with the desired aesthetic. The result was a cohesive and intentional visual narrative that enhanced the appeal of the product images.
Moodboards
I applied moodboards to define the visual style and atmosphere for the product photography. These visual guides played a key role in shaping the overall look and feel, aiding in the thoughtful selection of props that harmonized with the desired aesthetic. The result was a cohesive and intentional visual narrative that enhanced the appeal of the product images.
Moodboards
I applied moodboards to define the visual style and atmosphere for the product photography. These visual guides played a key role in shaping the overall look and feel, aiding in the thoughtful selection of props that harmonized with the desired aesthetic. The result was a cohesive and intentional visual narrative that enhanced the appeal of the product images.
Moodboards
I applied moodboards to define the visual style and atmosphere for the product photography. These visual guides played a key role in shaping the overall look and feel, aiding in the thoughtful selection of props that harmonized with the desired aesthetic. The result was a cohesive and intentional visual narrative that enhanced the appeal of the product images.
Mockups
I created mockups to determine what colors, props, and composition I wanted to achieve with my photos for all 3 concept brands: Fizzi Fizzi, Blossom, and Sweet Sauce.
Mockups
I created mockups to determine what colors, props, and composition I wanted to achieve with my photos for all 3 concept brands: Fizzi Fizzi, Blossom, and Sweet Sauce.
Mockups
I created mockups to determine what colors, props, and composition I wanted to achieve with my photos for all 3 concept brands: Fizzi Fizzi, Blossom, and Sweet Sauce.
Mockups
I created mockups to determine what colors, props, and composition I wanted to achieve with my photos for all 3 concept brands: Fizzi Fizzi, Blossom, and Sweet Sauce.
Fizzi Fizzi
Fizzi Fizzi is a concep brand of seltzer made with real fruit and better-for-you ingredients. It's the perfect drink to bring to a picnic on a hot summer day.
Fizzi Fizzi
Fizzi Fizzi is a concep brand of seltzer made with real fruit and better-for-you ingredients. It's the perfect drink to bring to a picnic on a hot summer day.
Fizzi Fizzi
Fizzi Fizzi is a concep brand of seltzer made with real fruit and better-for-you ingredients. It's the perfect drink to bring to a picnic on a hot summer day.
Fizzi Fizzi
Fizzi Fizzi is a concep brand of seltzer made with real fruit and better-for-you ingredients. It's the perfect drink to bring to a picnic on a hot summer day.
Blossom
Blossom candles are a concept brand of candles with floral scents. A simple flame makes this visual eye-catching!
Blossom
Blossom candles are a concept brand of candles with floral scents. A simple flame makes this visual eye-catching!
Blossom
Blossom candles are a concept brand of candles with floral scents. A simple flame makes this visual eye-catching!
Blossom
Blossom candles are a concept brand of candles with floral scents. A simple flame makes this visual eye-catching!
Sweet Sauce
Sweet Sauce is a concept brand of syrup with better for you ingredients. It's perfect to put over waffles, pancakes, or even fruit!
Sweet Sauce
Sweet Sauce is a concept brand of syrup with better for you ingredients. It's perfect to put over waffles, pancakes, or even fruit!
Sweet Sauce
Sweet Sauce is a concept brand of syrup with better for you ingredients. It's perfect to put over waffles, pancakes, or even fruit!
Sweet Sauce
Sweet Sauce is a concept brand of syrup with better for you ingredients. It's perfect to put over waffles, pancakes, or even fruit!