AI Home Security
Kami
AI Home Security
Kami
AI Home Security
Kami
AI Home Security
Kami
Overview
Kami was founded in 2020 and built a successful business without a thoughtful and cohesive brand identity. For a company that prides themselves on warmth, security, reassurance, and trust – the brand visuals and messaging was doing little to support this. I came in to establish a new brand identity that considers all of Kami's company values, target audience, and where the business plans to grow.
Role
Brand design
Overview
Kami was founded in 2020 and built a successful business without a thoughtful and cohesive brand identity. For a company that prides themselves on warmth, security, reassurance, and trust – the brand visuals and messaging was doing little to support this. I came in to establish a new brand identity that considers all of Kami's company values, target audience, and where the business plans to grow.
Role
Brand design
Overview
Kami was founded in 2020 and built a successful business without a thoughtful and cohesive brand identity. For a company that prides themselves on warmth, security, reassurance, and trust – the brand visuals and messaging was doing little to support this. I came in to establish a new brand identity that considers all of Kami's company values, target audience, and where the business plans to grow.
Role
Brand design
Overview
Kami was founded in 2020 and built a successful business without a thoughtful and cohesive brand identity. For a company that prides themselves on warmth, security, reassurance, and trust – the brand visuals and messaging was doing little to support this. I came in to establish a new brand identity that considers all of Kami's company values, target audience, and where the business plans to grow.
Role
Brand design
Colors
Kami's colors consist of blues to represent trust, red to encompass a feeling of warmth, and greens to bring in the outdoors as Kami watches over the interiors and exteriors of homes. The neutral palette is also on the warmer side which makes the brand feel approachable overall.
Colors
Kami's colors consist of blues to represent trust, red to encompass a feeling of warmth, and greens to bring in the outdoors as Kami watches over the interiors and exteriors of homes. The neutral palette is also on the warmer side which makes the brand feel approachable overall.
Colors
Kami's colors consist of blues to represent trust, red to encompass a feeling of warmth, and greens to bring in the outdoors as Kami watches over the interiors and exteriors of homes. The neutral palette is also on the warmer side which makes the brand feel approachable overall.
Colors
Kami's colors consist of blues to represent trust, red to encompass a feeling of warmth, and greens to bring in the outdoors as Kami watches over the interiors and exteriors of homes. The neutral palette is also on the warmer side which makes the brand feel approachable overall.
Photography
Kami's photography uses a mix of warm and cool colors that are present in the brand color palette. The photos show happy people and safe homes, rather than depicting the negative reasoning behind why someone might have a home security system. The photos feature simple, zoomed in interiors and exteriors that ordinary people can see themselves in. By zooming in, we are cutting out the majority of the details of the home which makes it more relatable to a larger audience.
Photography
Kami's photography uses a mix of warm and cool colors that are present in the brand color palette. The photos show happy people and safe homes, rather than depicting the negative reasoning behind why someone might have a home security system. The photos feature simple, zoomed in interiors and exteriors that ordinary people can see themselves in. By zooming in, we are cutting out the majority of the details of the home which makes it more relatable to a larger audience.
Photography
Kami's photography uses a mix of warm and cool colors that are present in the brand color palette. The photos show happy people and safe homes, rather than depicting the negative reasoning behind why someone might have a home security system. The photos feature simple, zoomed in interiors and exteriors that ordinary people can see themselves in. By zooming in, we are cutting out the majority of the details of the home which makes it more relatable to a larger audience.
Photography
Kami's photography uses a mix of warm and cool colors that are present in the brand color palette. The photos show happy people and safe homes, rather than depicting the negative reasoning behind why someone might have a home security system. The photos feature simple, zoomed in interiors and exteriors that ordinary people can see themselves in. By zooming in, we are cutting out the majority of the details of the home which makes it more relatable to a larger audience.
UI Elements
Kami's brand has UI elements on top of photography to show the intersection of the digital and physical space – your home being analyzed on your device using Kami's AI technology.
Cameras
Kami uses photos of their cameras in their brand, but sparingly. This is because the real value lies in their software. Using photos of cameras occasionally does help to paint the full picture of what Kami does.
UI Elements
Kami's brand has UI elements on top of photography to show the intersection of the digital and physical space – your home being analyzed on your device using Kami's AI technology.
Cameras
Kami uses photos of their cameras in their brand, but sparingly. This is because the real value lies in their software. Using photos of cameras occasionally does help to paint the full picture of what Kami does.
UI Elements
Kami's brand has UI elements on top of photography to show the intersection of the digital and physical space – your home being analyzed on your device using Kami's AI technology.
Cameras
Kami uses photos of their cameras in their brand, but sparingly. This is because the real value lies in their software. Using photos of cameras occasionally does help to paint the full picture of what Kami does.
UI Elements
Kami's brand has UI elements on top of photography to show the intersection of the digital and physical space – your home being analyzed on your device using Kami's AI technology.
Cameras
Kami uses photos of their cameras in their brand, but sparingly. This is because the real value lies in their software. Using photos of cameras occasionally does help to paint the full picture of what Kami does.
Typography
Kami has used the typeface Montserrat since the early days, and I decided to keep it around as a nod to their roots. To give the brand more depth, I added an additional typeface, Zilla Slab, to be used as a header. This typeface has a similar width to Montserrat so it pairs well. It also has characteristics of a monotype typeface which leans into the tech-forward nature of Kami.
Typography
Kami has used the typeface Montserrat since the early days, and I decided to keep it around as a nod to their roots. To give the brand more depth, I added an additional typeface, Zilla Slab, to be used as a header. This typeface has a similar width to Montserrat so it pairs well. It also has characteristics of a monotype typeface which leans into the tech-forward nature of Kami.
Typography
Kami has used the typeface Montserrat since the early days, and I decided to keep it around as a nod to their roots. To give the brand more depth, I added an additional typeface, Zilla Slab, to be used as a header. This typeface has a similar width to Montserrat so it pairs well. It also has characteristics of a monotype typeface which leans into the tech-forward nature of Kami.
Typography
Kami has used the typeface Montserrat since the early days, and I decided to keep it around as a nod to their roots. To give the brand more depth, I added an additional typeface, Zilla Slab, to be used as a header. This typeface has a similar width to Montserrat so it pairs well. It also has characteristics of a monotype typeface which leans into the tech-forward nature of Kami.
Patterns
The dots in the Kami pattern are meant to show the stillness of a home, while the larger dots are meant to show a disruption in the calm that would happen if Kami detects something such as a break in or a loud noise.
Product Abstractions
Product visuals are meant to show product features in a more digestible way by cutting out the noise of the rest of the app.
Patterns
The dots in the Kami pattern are meant to show the stillness of a home, while the larger dots are meant to show a disruption in the calm that would happen if Kami detects something such as a break in or a loud noise.
Product Abstractions
Product visuals are meant to show product features in a more digestible way by cutting out the noise of the rest of the app.
Patterns
The dots in the Kami pattern are meant to show the stillness of a home, while the larger dots are meant to show a disruption in the calm that would happen if Kami detects something such as a break in or a loud noise.
Product Abstractions
Product visuals are meant to show product features in a more digestible way by cutting out the noise of the rest of the app.
Patterns
The dots in the Kami pattern are meant to show the stillness of a home, while the larger dots are meant to show a disruption in the calm that would happen if Kami detects something such as a break in or a loud noise.
Product Abstractions
Product visuals are meant to show product features in a more digestible way by cutting out the noise of the rest of the app.
Icons
Borrowing the dots from Kami's pattern, Kami's icon system is an abstract way to represent Kami's different messaging points and value props.
Icons
Borrowing the dots from Kami's pattern, Kami's icon system is an abstract way to represent Kami's different messaging points and value props.
Icons
Borrowing the dots from Kami's pattern, Kami's icon system is an abstract way to represent Kami's different messaging points and value props.
Icons
Borrowing the dots from Kami's pattern, Kami's icon system is an abstract way to represent Kami's different messaging points and value props.
