The Association of Fertility Awareness Professionals (AFAP) is a membership organization that supports and certifies educators who teach evidence-based, secular Fertility Awareness-Based Methods. They were looking to refresh their brand and website to better reflect their values, clarify their offerings, and make the experience feel more welcoming and professional. We led their visual branding, giving it a more modern, approachable feel, and redesigned the site to simplify the structure, highlight their educator directory, and clearly communicate their mission.